Tayyib International Store – Brand Identity

Crafting a Visual Identity That Reflects Nature, Trust, and Wholesomeness

Role

Visual Designer

Industry

Grocery & Beverage

Duration

3 Weeks

a cellphone leaning against a wall

a cellphone leaning against a wall

a cellphone leaning against a wall

Project Overview

Tayyib International Store is a grocery and beverage brand that stands for purity, sustainability, and ethical sourcing. The brand identity is designed to reflect these values, creating a visual language that resonates with health-conscious consumers.

At the heart of the design is a stylized sun, symbolizing freshness, growth, and life-giving energy. The warm yellow and deep green color palette reinforces the brand’s connection to nature and high-quality, wholesome products. From packaging to in-store visuals, every design element communicates Tayyib’s commitment to providing ethically sourced groceries and beverages that nourish both people and the planet.

Project Overview

Tayyib International Store is a grocery and beverage brand that stands for purity, sustainability, and ethical sourcing. The brand identity is designed to reflect these values, creating a visual language that resonates with health-conscious consumers.

At the heart of the design is a stylized sun, symbolizing freshness, growth, and life-giving energy. The warm yellow and deep green color palette reinforces the brand’s connection to nature and high-quality, wholesome products. From packaging to in-store visuals, every design element communicates Tayyib’s commitment to providing ethically sourced groceries and beverages that nourish both people and the planet.

a cellphone leaning against a wall

a cellphone leaning against a wall

a cellphone leaning against a wall

a cell phone on a rock

a cell phone on a rock

a cell phone on a rock

Logo Concept

The Tayyib International Store logo is designed to reflect purity, sustainability, and trust—core values of the brand. The key element of the logo is a stylized sun, symbolizing light, growth, and life-giving energy. This represents the brand’s commitment to providing fresh, natural, and ethically sourced grocery and beverage products.

The warm yellow of the sun conveys positivity, freshness, and health, while the deep green typography reinforces themes of nature and sustainability. The modern, bold typeface adds a sense of trustworthiness and quality, making the brand easily recognizable. Together, these elements create a timeless and meaningful identity that aligns with Tayyib’s mission of delivering wholesome, high-quality products to consumers.

a cell phone on a ledge

a cell phone on a ledge

a cell phone on a ledge

a cell phone on a table

a cell phone on a table

a cell phone on a table

a cell phone on a bench

a cell phone on a bench

a cell phone on a bench

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a cell phone on a table

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Designed By Me ;)

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Designed By Me ;)